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Quantum Marketing
From social media to AI, advertising has changed dramatically in a short time; host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
"Liquid Death"
Liquid Death was founded on the idea of breaking the norms of traditional marketing. We speak to CMO Dan Murphy, about the water company's origin as a sheep in wolf's clothing.
"Neuro-Insight"
As marketers try to reach customers more effectively, some are investigating the inner workings of the brain. We speak with Pranav Yadav, CEO of Neuro-Insight, about the marketing intelligence his company is gleaning from neuroscience.
"How Mattel Turned Decades-Old Toys Into IP Gold"
Lisa McKnight, Mattel's chief brand officer, has been at the forefront of reintroducing the iconic Barbie to the world. Now the famous toy brand has launched itself beyond store shelves and onto the silver screen.
