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The Swift Effect
Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.
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"The Swift Effect"
Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.
S1, EP4 "An End of an Era"
A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.
S1, EP2 "The Swift Effect on the NFL"
Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase and transforming viewership patterns; examine the cultural impact of her game-day appearances, from increased TV ratings to boosted merchandise sales.
S1, EP1 "Breaking the Mold"
From Taylor's Swifts strategic re-recording of albums to her genre shift from country to pop, we dive into how her bold moves have empowered artists and redefined what it means to take control in a male-dominated industry.
S1 "Breaking the Mold: Taylor Swift's Power Play"
Discovering how Taylor Swift redefined the music industry, from reclaiming her artistry through album re-recordings to boldly crossing genres.
S1 "The Swift Economy: From Cities to Community"
Taylor Swift's influence goes beyond music; uncovering the economic and cultural ripples of her record-breaking tour.
