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The Swift Effect
Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.
"The Swift Effect"
Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.
S1, EP2 "The Swift Effect on the NFL"
Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase and transforming viewership patterns; examine the cultural impact of her game-day appearances, from increased TV ratings to boosted merchandise sales.
S1, EP4 "An End of an Era"
A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey.
S1, EP3 "The Swift Economy"
Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence.
