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The Lightbulb Moment
The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
S1, EP3 "Barcode: How the Barcode Shaped Our Modern Economy"
Barcodes have radically changed global commerce, helping fuel the rise of everything from massive companies like Walmart to world powers like China and it all started with a man daydreaming on a beach in 1949.
S1, EP4 "Florida: How Real Estate Rogues Invented Florida as We Know It"
Florida wasn't always the Sunshine State; in the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom the likes of which America had never seen before.
S1, EP5 "Mauve: The Fake Color That Made Our Modern World"
In 1856, a chemistry student accidentally created a strange substance with a rich purple hue; Mauve takes over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.
S1, EP6 "Vanilla: The Bean That Shaped the Future of Food"
In 1841 on the small island of Réunion, a 12-year-old slave did something no one had done before; the vanilla bean takes the world by storm, sparking the artificial flavor revolution and forever changing how we eat.
