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The Lightbulb Moment
The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
S1, EP3 "Barcode: How the Barcode Shaped Our Modern Economy"
Barcodes have radically changed global commerce, helping fuel the rise of everything from massive companies like Walmart to world powers like China and it all started with a man daydreaming on a beach in 1949.
S1, EP4 "Florida: How Real Estate Rogues Invented Florida as We Know It"
Florida wasn't always the Sunshine State; in the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom the likes of which America had never seen before.
S1, EP5 "Mauve: The Fake Color That Made Our Modern World"
In 1856, a chemistry student accidentally created a strange substance with a rich purple hue; Mauve takes over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.
"The Lightbulb Moment"
The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
S1, EP11 "Like Button: The Unintended Consenquences of the Facebook Like Button"
When first presented with the like button Facebook CEO Mark Zuckerberg worried that a quick thumbs up or down would discourage more meaningful online interaction but eventually his team changed his mind and transformed the world.
S1, EP10 "Edison: How Edison Reinvented Invention"
Edison pioneered the world's first research and development center in Menlo Park and worked with a group of experimenters to methodically zero in on the holy grail of electric light.
S1, EP9 "Interstate: How the Interstate Connected and Divided America"
Dwight Eisenhower's interstate highway system was the biggest infrastructure project of its time, a bold plan to connect all corners of America and boost the post-war economy but it also ended up deepening the divide between rich and poor.
S1, EP8 "Streaming: The Invention That Revolutionized Streaming Video"
The early days of online video were plagued by low resolution, stamp-sized video, and unbearable buffering times but that changed when a breakthrough technology revolutionized streaming video and set the foundation for the era of Netflix.
