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The Lightbulb Moment

The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.

"The Lightbulb Moment"

The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.

S1, EP4 "Florida: How Real Estate Rogues Invented Florida as We Know It"

Florida wasn't always the Sunshine State; in the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom the likes of which America had never seen before.

S1, EP5 "Mauve: The Fake Color That Made Our Modern World"

In 1856, a chemistry student accidentally created a strange substance with a rich purple hue; Mauve takes over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.

S1, EP6 "Vanilla: The Bean That Shaped the Future of Food"

In 1841 on the small island of Réunion, a 12-year-old slave did something no one had done before; the vanilla bean takes the world by storm, sparking the artificial flavor revolution and forever changing how we eat.

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The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
Original Air Date: Feb 3, 2021
Playback: HD
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