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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"Coronavirus Special"
James Wright looks into how brands big and small have been reacting to the lockdowns designed to slow the spread of the virus and the economic and social disruptions that have resulted.
"Inclusion In Marketing Part One: Diversity"
James Wright looks at levels of diversity in advertising on people's screens and asks how inclusive the marketing industry itself is.
"Inclusion In Marketing Part 2 - Diversity"
In the second of this two-part special, James Wright and guests explore how industry changes are encouraging inclusion and diversity in marketing.
