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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"Tinder"
When it comes to dating, Tinder outstrips the other mobile apps.
"L'Oréal"
L'Oréal is a company of 36 brands, in 150 countries, turning over $30 billion across hair care, skin care and beauty. Marketing Media Money looks into why the company's digital transformation is at the heart of marketing too.
"Atlantis"
Dan Murphy discovers how marketing and PR has contributed to the success of Atlantis, The Palm.
"Huda Beauty"
In just seven years, Dubai based Huda Beauty has turned into a company valued at $1.2 billion; James Wright finds out how Huda Kattan and her two sisters did it all without the use of traditional advertising.
