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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"Merlin Entertainments"
Dan Murphy goes inside one of the world's largest leisure attraction operators to examine the marketing strategies behind global brands.
"Anantara"
CNBC's Dan Murphy explores the global luxury hotel and resorts brand Anantara to examine its marketing strategies; he visits one of its latest resorts on Dubai's ambitious World Islands.
