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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"Volvo"
Willem Marx talks about Volvo's mission to attract new customers without alienating existing ones.
"IBM"
Michelle Peluso explains how IBM markets what it does.
"British American Tobacco"
British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
"Dunkin"
Karen Tso speaks to Tony Weisman, Chief Marketing Officer at Dunkin, about losing "Donuts" in a controversial name change and creating a healthier menu.
