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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"Atlantis"
Dan Murphy discovers how marketing and PR has contributed to the success of Atlantis, The Palm.
"Huda Beauty"
In just seven years, Dubai based Huda Beauty has turned into a company valued at $1.2 billion; James Wright finds out how Huda Kattan and her two sisters did it all without the use of traditional advertising.
"Influencers"
Exploring the rise of social media influencers and where the industry may be heading next.
