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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
Marketing Media Money
"Publicis Sapient's Latest Campaign"Marketing Media Money
"DBS"The strategy of DBS, a large bank, as it brands itself as a tech start-up.
Marketing Media Money
"On"CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.
Marketing Media Money
"Cannes Lions 2023"CNBC's Tania Bryer heads to the Cannes Lions International Festival of Creativity for the 70th anniversary of the event.
