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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"Influencers"
Exploring the rise of social media influencers and where the industry may be heading next.
"Merlin Entertainments"
Dan Murphy goes inside one of the world's largest leisure attraction operators to examine the marketing strategies behind global brands.
