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Marketing Media MoneyThis series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever."L'Oréal"L'Oréal is a company of 36 brands, in 150 countries, turning over $30 billion across hair care, skin care and beauty. Marketing Media Money looks into why the company's digital transformation is at the heart of marketing too.
"Tinder"When it comes to dating, Tinder outstrips the other mobile apps.
"Atlantis"Dan Murphy discovers how marketing and PR has contributed to the success of Atlantis, The Palm.
"Huda Beauty"In just seven years, Dubai based Huda Beauty has turned into a company valued at $1.2 billion; James Wright finds out how Huda Kattan and her two sisters did it all without the use of traditional advertising.
"Influencers"Exploring the rise of social media influencers and where the industry may be heading next.
"Inclusion In Marketing Part One: Diversity"James Wright looks at levels of diversity in advertising on people's screens and asks how inclusive the marketing industry itself is.
"Inclusion In Marketing Part 2 - Diversity"In the second of this two-part special, James Wright and guests explore how industry changes are encouraging inclusion and diversity in marketing.
"Merlin Entertainments"Dan Murphy goes inside one of the world's largest leisure attraction operators to examine the marketing strategies behind global brands.
"Anantara"CNBC's Dan Murphy explores the global luxury hotel and resorts brand Anantara to examine its marketing strategies; he visits one of its latest resorts on Dubai's ambitious World Islands.
"The Sandbox"People see marketing every day, but how they consume it changes with the media.
"DBS"The strategy of DBS, a large bank, as it brands itself as a tech start-up.
"On"CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.
"British American Tobacco"British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
"Dunkin"Karen Tso speaks to Tony Weisman, Chief Marketing Officer at Dunkin, about losing "Donuts" in a controversial name change and creating a healthier menu.
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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
Original Air Date: May 5, 2016
Genres: News/TalkTV Series
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Playback: HD
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