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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"The Sandbox"
People see marketing every day, but how they consume it changes with the media.
"DBS"
The strategy of DBS, a large bank, as it brands itself as a tech start-up.
"On"
CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.
