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Marketing Media Money
This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
"British American Tobacco"
British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
"Dunkin"
Karen Tso speaks to Tony Weisman, Chief Marketing Officer at Dunkin, about losing "Donuts" in a controversial name change and creating a healthier menu.
"L'Oréal"
L'Oréal is a company of 36 brands, in 150 countries, turning over $30 billion across hair care, skin care and beauty. Marketing Media Money looks into why the company's digital transformation is at the heart of marketing too.
"Tinder"
When it comes to dating, Tinder outstrips the other mobile apps.
