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Restaurant Startup
As the son of celebrity chef Lidia Bastianich, being a restaurateur is in Joe Bastianich's blood. He has opened a number of restaurants. Now he's using his expertise -- and cash -- to back new eateries. Joe and Texas-based chef Tim Love invest their money in concepts they believe have potential to succeed. In each episode two teams get a chance to pitch ideas to Joe and Tim, who choose which has the better concept. The selected one gets a tryout with three assets: keys to an L.A. establishment, 36 hours, and $7,500. The team uses them to test their dream in a pop-up restaurant, to devise a branding campaign, and to write a business plan -- under the scrutiny of a culinary consultant. Results of the 36-hour shot determine whether the entrepreneurs will get the backing.
S1, EP3 "Cold Cash For Warm Bread"
A mother and daughter duo from Brooklyn, N.Y. want to reinvent the waffle cone with portable meals; a loveable pair of friends, from New Jersey want to turn their bakery concept into the next Starbucks.
S1, EP4 "Small Plate, Big Money"
A catering and farmer's market staple in the city; a Michelin-trained chef and his wife who want to transition their Mills & Co brand of high-quality charcuterie.
S1, EP6 "Sweet Investment"
California natives have a hip idea for gourmet chocolates made with bacon; an engaged couple from Oakland, Calif. hope to sell their alcohol-infused marshmallows and brittle nationwide.
S1, EP7 "Comfort Food Cash-In"
A pair of divas from Los Angeles claim to have the best mac 'n' cheese ever; a young couple burst onto the San Francisco food scene with made-to-order, hand-crafted doughnuts.