The Lightbulb Moment

S1, EP4 "Florida: How Real Estate Rogues Invented Florida as We Know It"

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Florida wasn't always the Sunshine State; in the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom the likes of which America had never seen before.

INWONDER30m

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