As the NFL continues to grow in popularity so does the worth of each team. How valuable is each team? Who is No. 1? Peek into the world of the NFL’s financial juggernauts. Discover the top-ranked, high-value teams with impressive revenue and brand dominance. Watch the 2023 NFL without cable on Fubo for the upcoming season.
From Touchdowns to Dollars: Analyzing the NFL’s Most Valuable Teams
The National Football League (NFL) increased its media rights agreement by 82 percent to an astounding $111.8 billion in March of 2021. This implies that the total payout to the 32 NFL franchises will climb from around $220 billion to almost $377 billion between now and 2032 when the contract expires.
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The Most Valuable NFL Teams
10. Denver Broncos: $4.65 billion
In July 2022, the Walton Penner group bought the Broncos from the Pat Bowlen Trust for $4.65 billion. The new ownership group is led by Rob Walton, the son of Walmart founder Sam Walton. The primary ownership also includes his daughter, Carrie Welton Penner, and her husband, Greg Penner, who served as the chairman of Walmart since 2015. The other member of the group is Mellody Hobson, co-CEO of Ariel Investments. Part of the reason the Broncos are in the Top 10 is that they have sold out 393 consecutive regular-season games since 1970.
9. Philadelphia Eagles: $4.7 billion
The Eagles are worth a whopping 25 times more than when owner Jeffrey Lurie made his initial purchase and 29 percent more than in 2021 thanks to its large market and fan devotion.
Once Lurie bought the team he decided to upgrade the facilities and built a brand new training facility and stadium for the franchise. In 2001, the Eagles opened the NovaCare Complex in South Philadelphia, a state-of-the-art facility that still houses the team’s headquarters. In 2003, the team unveiled Lincoln Financial Field, a stadium that not only hosts the Eagles’ NFL games, but a variety of other high-profile entertainment events as well.
The team has been largely successful during Lurie’s stewardship, reaching the postseason 16 times in 29 seasons, including four trips to the NFC Championship game, two Super Bowl appearances, and one Lombardi Trophy.
8. Washington Commanders: $4.78 billion
Before the season billionaire Josh Harris bought the Commanders from decades-long owner Daniel Snyder, paying $6 billion, which is the most ever for an American sports team. Replacing Snyder as owner will likely only increase the net worth of the team. A polarizing figure, Snyder hadn’t updated facilities in quite some time. The new ownership group plans to change all of that, which will only increase the value.
7. New York Jets: $4.8 billion
The New York Jets are owned by Robert Wood “Woody” Johnson IV, who bought the franchise for $635 million in 2000. The Jets renewed and expanded their partnership with WCBS to continue being the Jets’ official TV partner. CBS networks will continue to provide preseason game broadcasts, shoulder programming, and exclusive team content. The expansion comes in the form of new shows featuring exclusive interviews with Jets coaching staff and players, and offseason insights from team insiders.
6. Chicago Bears: $5.0 billion
In 1920, George Halas, one of the founders of the NFL, paid $100 to purchase the Chicago Bears from A.E. Staley. Almost a century later, ownership hasn’t changed, as Halas eventually passed the reins down to his daughter. The Bears are positioned for a future relocation from downtown Chicago to the suburb of Arlington Heights in order to build a new “world-class” stadium. This development will add plenty of value to the team, considering it can grow its advertising and sponsorships.
5. San Francisco 49ers: $5.18 billion
The San Francisco 49ers are owned by Denise DeBartolo York and John York, who bought the franchise for $13 million in 1977. Along with the 49ers getting revenue from U.S. entities, they entered into a multi-year deal with Fox Sports Mexico to broadcast preseason games. In addition to the preseason broadcasts, Fox Sports Mexico will run pre and postgame shows, along with other exclusive content throughout the regular season. San Francisco is the first team in the NFL’s International Home Market Area (IHMA) program in Mexico to partner with Fox. The 49ers were also granted access to the United Kingdom as their second IHMA.
4. New York Giants: $5.37 billion
Since launching the franchise in 1925, the Giants have stayed in the Mara family’s control. Only the Chicago Bears, founded by the Halas-McCaskey family in 1921, have been with one family longer. Just last year the team had $584 million in revenue and got a win on Super Wild Card Weekend over the Minnesota Vikings, marking the first postseason victory since the team’s victory over the New England Patriots in Super Bowl 46.
3. New England Patriots: $5.88 billion
Current owner Roberts Kraft bought the franchise in 1994 for $172 million and since then the franchise has only grown in worth. That’s in part due to facility updates, along with decades of success. The team had $651 million in revenue last season and this year you can only expect it to increase. Much of that is from a multi-year naming rights partnership with Boston-based company Globalization Partners. The Globalization Partners Atrium is set to open prior to the 2023 season as part of the renovations to the north end of Gillette Stadium. The Atrium will feature 50,000 square feet of hospitality spaces that will be open year-round. The Atrium will also have a huge indoor space with a 58-foot-high glass wall facing the north-end plaza, an HD media wall, and a two-tier balcony with unobstructed views of the field. On non-event days at Gillette Stadium, the Globalization Partners Atrium will be available for corporate functions and social events for over 1,000 guests.
2. Los Angeles Rams: $5.91 billion
Ever since the Rams moved back to Los Angeles and their new home at SoFi Stadium which cost $5 billion, the team has been more profitable than ever. The stadium has a seating capacity of over 70,000 and features several luxury amenities, including more than 260 luxury suites and over 16,000 club seats. The team has several high-profile sponsors, including Nike, Verizon, and Toyota, which helps to boost their overall financial standing.
The Rams also generate revenue from corporate sponsorships and partnerships. These sponsorships can take many forms, such as naming rights for the team’s stadium, signage at the stadium, and advertising on team broadcasts. Some of the Rams’ current sponsors and partners include Bud Light, Bank of America, and GEICO.
- Dallas Cowboys: $ 7.64 billion
In the NFL there are the Dallas Cowboys and then everyone else. The team has the highest net worth by over $1.5 billion. The Cowboys generate $800 million in revenue per year. Owner Jerry Jones incredibly bought the team for just $140 million in 1989. Since then Jones has made it a priority to stay “America’s Team”. He’s won two Super Bowls and built AT&T Stadium, which opened in 2009.
The cost to build the stadium was $1.2 billion, and it has generated an average revenue per fan of $84. The metro area population for the Dallas Cowboys is approximately 7.7 million, and the team’s media partners include CBS 11 for TV and The Fan for radio. Major sponsors for the team include Ford, NRG Energy, Pepsico, AT&T, Blockchain, Albertsons, Molson Coors Brewing, and Keurig Dr. Pepper.
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Watch Your Favorite NFL Teams on Fubo
Want to watch the 2023-2024 season? Then make sure you’re subscribed to Fubo, which gives you access to all nationally televised NFL games (CBS, NBC, FOX, ESPN) as well as regional coverage during the season and the NFL RedZone Channel.
Fubo is the leading sports-first live TV streaming platform, offering 100+ live TV channels and regional sports networks. The service includes a DVR as well as on-demand content and focuses on sports programming. Fubo is the only live TV streaming platform with every Nielsen-rated sports channel. Leveraging Fubo’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through interactive product features like FanView, an in-video experience showcasing live game, team and player stats and scores in real-time. Fubo was also the first virtual MVPD to enable simultaneous viewing on up to four screens (Multiview on Apple TV) and the first to stream in 4K HDR. The service was ranked #1 in Customer Satisfaction among Live TV Streaming Providers by J.D. Power (2022).
FAQs
What Is the Lowest Value NFL Team?
Due to its small market, the Cincinnati Bengals are the lowest valued team in the NFL at around $4 billion. However, that could change now that the Bengals are finding success on the field, having gone to the 2022 Super Bowl on the back of superstar quarterback Joe Burrow.
How Much Is the NFL Worth?
Of the four professional sports in the United States the NFL is worth the most, and by a lot. The combined value of all 32 NFL teams is currently $142.87 billion.
How much money does the NFL profit?
The National Football League raked in an all-time-high $11.9 billion in national (equally shared) revenue during the 2022 season, seven percent more than the previous year.
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